Famous fashion, textile and jewellery designer Mohua Chakraborti on Thursday urged the State Government to promote and encourage new age entrepreneurs for innovations and setting up experimental workshops, eyeing the modern market, as the State has unique potential in apparel, handlooms and handcrafts sector.
While interacting with artists and artisans, Chakraborti said the State Government through its Start-up policy should incentivize them.
Chakraborti called for a mix and match of appliqué craft with that of West Bengal, Rajasthan and Gujarat batik craft, Shantiniketan stitch, etc.
She said innovations could be made on CD cover, garden umbrella, lampshades, bags and bed sheets with match and mix craft with batik patches.
Artists and artisans should be trained to learn new techniques like tie-dye, batik, kanth stitch, mirror work and different stitches, so that they would innovate and learn.
Talking about Puri, she said as international tourists are arriving here, the primary producer groups, artisans and primary cooperatives need to be well trained to create and develop local crafts like appliqué, Pata paintings and coir products, so that there would be a value addition of export oriented crafts.
The primary responsibility of the Government should be more on promoting innovation, research and training besides strengthening promotions in international market, she said.