Perhaps, it was Sachetan Nagarik Manch (SNM), a leading social outfit of the Steel City, which was first to raise its voice for Odisha IIM at Rourkela soon after the Union Budget proposal for the premier institute in Odisha in July 2014. Simultaneously, various other organisations and individuals joined the chorus with the SNM and subsequently the demands came from other cities like Sambalpur, Brahmapur and Baleswar etc to have the proposed institute in their respective cities.