The BJP State unit on Wednesday launched a month-long special public relations campaign, Maha Jansampark Abhiyan, to mark the completion of nine years of the Modi Government.
“The campaign aims to reach out to the public and brief them about the achievements of PM Modi and the BJP since 2014,” BJP State president Manmohan Samal said at a Press conference here.
“We aim to reach out to at least three crore families and a total of 36,606 booths. At least five lakh BJP workers will participate in the campaign. PM Modi, Union Home Minister Amit Shah and Defence Minister Rajnath Singh will also come to Odisha,” Samal added.
Through its campaign, the BJP aims to consolidate its footprints in the Lok Sabha and Assembly constituencies for the 2024 elections
Ever since it was thrown out of an 11-year-old a coalition with the BJD, the BJP has been desperately seeking to avenge the humiliation.
The BJP has lost seven Assembly by-polls held after the 2019 elections.
What has worried the party leaders is that in the 2022 rural and urban local body polls, the party’s performance was far below its expectation. It won only 42 Zilla Parishad seats. The party’s vote share stood at 30.07%, 2.42% less than its 2019 vote share in Assembly elections.
In the municipal polls, the party won 16 of the 108 municipal chairman posts as against 76 bagged by the BJD.