Biz meets 'Privitti', 'Mercatique' held in XIMB

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The students’ association of Master of Business Finance, Xavier School of Commerce (XSC), Xavier University, Bhubaneswar (XUB), InfinX, conducted its business conclave ‘Privitti’ on the theme “Indian Banks: Past Reflections and Future Ambitions” here on Sunday.

XSC Dean Dr PK Mohanty, assistant professor Vijaya Batth, IndusInd Bank VP and Supply Chain Finance Country head Naveen Goyal, Mango Financial Advisors llP associate VP Vijay Pandey and Axis Capital Chief Economist Prithviraj Srinivas were the speakers.

Dr Mohanty stressed on the importance of banking structure for the smooth functioning of the economic system, while discussing about the latest scenario in the field of finance like demonetisation, digitalisation of the system.

The students kept the experts busy asking question in the question and answer session. Prof Batth delivered a vote of thanks. Similarly, the Marketing Association of XIMB organised its annual business conclave “Mercatique 2018” on the theme “Marketing to the Post-Millennials”.

CMO and Global Marketer Sumeet R Verlekar, Ford India Pvt ltd VP Marketing Rahul Gautam, Health and Glow GM and Merchandising Head MadhumitaMohanty and GirnarSoft Chief Marketing Officer Gaurav Mehta attended as guests.

Madhumita Mohanty spoke about how social media influencers are now preferred to celebrities as far as endorsements are concerned and explained how emerging brands have designed their product and content based on customer feedback, and how that has led to their success.

On the occasion, the MAXIM’s marketing magazine “MaxEdge” was unveiled by the guests. Among others, XIMB Professor Subhasis Ray and MAXIM member Gaurav Seth were present.  

Daily Pioneer
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