Amway Queen, the premium cookware range from the Amway has crossed sales of Rs 100 crore within a record time of just 10 months. launched in January 2017, the success of Amway Queen exemplifies the company’s strategy to cater to the growing demand from the health-conscious consumers, who are looking for a cookware range which allows tasty and nutritious cooking.
“Over the last few years, widening of the product basket has been one of the key strategic areas for Amway India to spur growth in the country. The cookware range has been specially developed considering the Indian food habits, culinary palate and cooking practices,” said Amway India chief marketing officer Sundip Shah.
He said the company is proud to have hit the 100-crores milestone within 10 months of the launch.
Amway Queen enables cooking with much less water and almost zero oil as compared to a conventional cookware range. Its VITAlOK™ technology helps lock-in the moisture which further helps to preserve the taste and nutrition of the food. Amway Queen is backed by a 30-year warranty and is available across the country. The 5-piece Amway Queen Cookware set is
aesthetically designed and comprises of a 4-liter stock pot with lid, a 2-liter Saucepan with lid, and 1.5-liter Sauté Pan with lid and an extra lid and stock pot steamer as accessories.