To mark the successful completion of its 15 years of presence in India, the Amway India Enterprises presented a dazzling fashion show here on Sunday, redefining glamour quotient of young, contemporary women of Odisha with its premium brand Attitude in beauty category.
Christened “Amway Attitude Fashion Fiesta”, the fashion show also aimed at empowering common women of Odisha with effective grooming and makeover techniques, thus enabling them to present themselves in State-level platform with aplomb.
The show unravelled with an Ethnic Wear round highlighting the need of basic skincare regimen including cleansing, toning and moisturising under Attitude, the premium brand in beauty category. The show had its grand finale with a Corporate Round.
The show witnessed 70 women participants from different parts of Odisha including Baleswar and Rourkela with an age group of 18 to 30 years.
Amway India Enterprises VP-East Diptarag Bhattacharjee said, “We provided women of Odisha an opportunity to groom themselves and present with confidence as confidence makes one beautiful.”