The Amway India has posted a 16-per cent growth in Odisha during the year of 2013 as compared to the corresponding period of the year 2012. In 2013, Odisha was one of the fastest growing States for the Amway India across 29 States.
Vice President-East, Amway India Diptarag Bhattacharjee told a Press conference here on Thursday, “Odisha is not only the fastest growing State for Amway East but is also the top State in terms of growth among the top 10 growing States for Amway in India in the year 2013. The State witnessed a double-digit growth riding high on the buoyant distributor base, high demand of world-class products of Amway, robust distribution and home delivery network.”
Bhattacharjee also announced the launch of a new line of Summer Colors under the brand Attitude in Odisha as well as in the Eastern Region. This comprises six shades lip colours and four shades of nail colours. Attitude is the premium skincare and cosmetics brand of Amway, specifically developed for Indian market. The nail paint is priced at Rs 199.
“The launch of ‘Attitude Summer Colors’ offers a wider choice of colour cosmetics to the consumers of Odisha. This is in line with our strategy to focus on youth and to strengthen the beauty category of Amway,” he said.
Amway India Area Manager, Odisha Bishnu Prashad Mohapatra and Manager, Corporate Communication, East, Sarbani Bhattacharya were present at the Press meet.
In 2013, the Amway India clocked a turnover of Rs 2,169 crore, averaging a 20-per cent CAGR over a five-year period between 2008 and 2013. The company aims to cross the Rs 5,000-crore mark by the year 2020.
The Amway Corporation is the world’s largest direct selling FMCG company a with global turnover of $ 11.8 billion.