Amway India announced the launch of its Nutrilite Vitamin C Cherry Plus intended for individuals with weakened immunity that comes with the benefit of extended-release technology.
With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country by introducing a product for special dietary use for individuals with weakened immunity.
The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with extended-release technology, to provide all-day immune support. Commenting on the category, CEO, Amway India, Anshu Budhraja said, “Nutrilite Vitamin C Cherry Plus is targeted for population with specific need and we are targeting to generate more than Rs 100 crore in revenue by 2025.” CMO, Amway India, said, Ajay Khanna, “Nutrilite’s new Vitamin C Cherry Plus is made with plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil. This product is intended for those adults who have a weakened immunity.”