The Amway India announced its foray into the herbal skincare market launching the ‘Attitude Be Bright Herbals’ range here on Tuesday.
Announcing the launch, Amway India CEO Anshu Budhraja said the launch of herbals is the latest innovation in the beauty segment that is set to revolutionise the market with its latest formula to brighten the skin and provides protection from pollution.
The skincare range consists of three products, a day cream, a night cream and a face wash enriched with ingredients to curtail the damaging effects of pollution and Lumiskin TM complex for skin brightening.
Company East VP Chandra Chakraborty said the latest addition of the herbals skin care solutions to our entry-level premium beauty and skin care range would transform the market with the focus on youth.
Amway India Beauty and Personal Care head Anisha Sharma said that the Attitude Be Bright Herbals range combines the goodness of trending herbal ingredients for protection against pollution with pleasant sensorials for LAM (Look at me) appeal.
The company’s new skincare range from Attitude brings together the goodness of botanicals combined with modern research and aims to tap the high potential Rs 2,000 crore herbal skincare segment in India.