The Amway India has rejuvenated its deodorant portfolio by introducing two new fragrances. The company has launched it under the brand name Dynamite targeted at men and Attitude targeted at women. Priced at `270 per 250 ml, both the new deodorants have been dermatologically tested and offer a refreshing fragrance.
The company has expanded its deodorant portfolio by launching five fragrances, three under Dynamite and two under Attitude.
Amway India senior vice-president of North and East GS Cheema said, “The deodorant market is evolving fast with new innovative products. We had rejuvenated our deodorant portfolio with five new fragrances to create excitement amongst youths who lead and enjoy a fast and hectic lifestyle. These new fragrances have been well-accepted by the consumers. We are adding two more fragrances now, and we aim to refresh the range at frequent intervals,” added Cheema.
The new Dynamite fragrance for men is christened ‘Air’ while the Attitude fragrance is named ‘Spell’.
The company is launching a series of activities training and experiential initiatives to promote the new range of deodorants amongst the distributors and consumers across the country. This training will help the distributors to educate, guide and recommend products to the end-consumer.