The Amway India is focusing on bolstering its home delivery (HD)and logistics network to support the surge in online orders.
The company has witnessed a significant shift to online sales, from 33. 6 per cent in February 2020 to over 70 percent today.
Amway expects the trend to continue and foresees the online orders to reach over 5-6 lakhs per month by the end of the year.
Commenting on Amway’s home delivery strategy, Amway India CEO Anshu Budhraja said, “In the last few months, we have witnessed a rapid shift in consumer behaviour, especially in retail, with people increasingly migrating to online platforms for shopping. Amway too has observed a similar trend.”