The Amway India has launched a ‘Protein 4 Children’ campaign, focusing on requirement of protein in children their vital growth years.
“Protein deficiency is a major concern in the country with more than 80 per cent Indian diets being deficient in protein and around 50 per cent children are protein deficient. Amway’s ‘Protein 4 Children’ campaign is focused on the fact that the protein requirement of children almost doubles up between the age group of 5 to 12 years to support vital growth and the requirement increases further when they reach adolescence age,” said a release. The company has also launched a Protein Calculator app that helps in assessing approximate protein intake, making it easier to identify the gaps, if any.
Besides this, Amway has created fun and tasty recipes, in association with leading nutritionists that can be easily prepared using Nutrilite All Plant Protein Powder, informed company’s chief marketing officer Sundip Shah.