Zandu Pancharishta, a 100% Ayurvedic digestive health tonic from the house of Emami Limited, has rolled out a comprehensive awareness building and outreach programme to celebrate the World Digestive Health Day for the year 2022.World Digestive Health Day is celebrated every year on 29th of May.
Launched in 2004, World Digestive Health Day commemorates the Anniversary of the creation of the World Gastroenterology Organisation (WGO) on May 29, 1958. Each year, the day marks the start of a twelve-month long campaign focusing on raising public and professional awareness of a particular digestive disease or disorder.
As per Ayurveda, poor digestion is the root cause of almost all diseases. Ayurveda emphasises that Aahar, Nidra, and Brahmacharya are the tripod of leading a long and healthy life. To have the desired effect of good Aahar, one should have good digestion or Agni. Improper functioning of Agni leads to gastrointestinal, as well as, metabolic disorders such as increased blood pressure, high blood sugar, excess body fat and abnormal cholesterol or triglyceride levels.
Therefore, the main principle of treatment as per Ayurveda is to restore and strengthen the Agni in the body. Good digestion, therefore, is the key to not only remain healthy but also plays a vital role in protecting us from several diseases. Zandu has been the trusted Ayurvedic health expert for millions of consumers for over a hundred years of Ayurvedic expertise, with institutionalised scientific knowledge and experience of developing products for a wide variety of healthcare needs of consumers.