The commitment of Chief Minister Shivraj Singh Chouhan for the betterment of sisters and daughters is continuously manifested through mind, words and deeds.
The extraordinary sensitivity with which the Chief Minister Chouhan felt the difficulties and the inferiority complex in the lives of women touches the level of empathy rather than sympathy. The feeling of changing the lives of women born out of this pain and yearning is expressed in these words of Chief Minister Chouhan - "I want to drink all the tears of sisters and daughters. I want their life to be filled with happiness and joy, may they get all the opportunities to move forward." In order to enable the sisters to meet the small needs of their daily life and meet their desires without any argument, without any hindrance and without difficulty, therefore, the Mukhyamantri Ladli Bahna Yojana was started to provide Rs.1000 per month to them. Chouhan says that "this is a plan that came out of my heart". With this money given to the sisters, their self-esteem and self-confidence will also get a boost. Surely this amount of the scheme will be used for the welfare of the family. In a sense, this scheme is the beginning of a social revolution.
Chouhan had announced the implementation of Mukhyamantri Ladli Bahna Yojana in the state on January 28, 2023 on Narmada Jayanti and Narmadapuram's Gaurav Diwas. Under the scheme, poor sisters of all classes will get one thousand rupees per month, if they are getting the benefits of other schemes, they will continue to get the same as before. The situation is that the labour force participation of women in the state is less than that of men in both rural and urban areas. This affects their economic independence and has a direct impact on their health, nutritional status and the children dependent on them and their role in the household. The announcement of Chief Minister Chouhan's Ladli Bahna Yojana is centred on assessment of the impact of similar scheme being run for Baiga-Bharia-Sahariya sisters and its positive results.
On his birthday, March 5, Chouhan announced the implementation of Mukhyamantri Ladli Bahna Yojana and its programme from Bhopal's Jamboree Ground.
He said that families whose annual income is less than Rs two and a half lakh, who have less than 5 acres of land and families in which there is no income tax payer, Rs one thousand every month in the bank accounts of the sisters of such families in the age group of 23 to 60 year will be credited. Family in the scheme means husband, wife and children. Those sisters who do not have bank accounts will be helped to open their accounts.