Indira Gandhi Rashtriya Manav Sanrahalaya organised a workshop on ‘Museum Marketing’ on Wednesday at the Rock Art Heritage conference Hall. At this workshop, Joyoi Roy from National Museum, New Delhi, was the keynote speaker.
Speaking and imparting training of Museum marketing, she said, “We need to focus on how present he museum’s unique features to the visitors. Museums need to organise programmes keeping in mind visitors, students, artists, subject-experts, tourists, pilgrims, families, school children, teachers etc as well as the mandate of the museum. Actually museums are non-profit making bodies of the society, which are dedicated to fulfill the educational and cultural aims.
In the present times, museum marketing needs o be inculcated in the museum activities for giving detailed knowledge about various aspects of culture to the common man”. Ms Roy gave examples of initiatives undertaken by National Museum like mind blowing words, the five ‘K’ project and great publicity of the same for making the project successful.
later a written opinion on financial viability and aim were taken from all curatorial wing members, Officer and Section in-charge of various sections.
Addressing the audience of workshop on Aim and its achievement of this workshop Director, IGRMS, Prof Sarit Kumar Chaudhuri said, “We all should understand the cultural variations that take place in the life of human.
We need to take responsibility collectively and individually and accordingly plan are programmes in the very beginning of the fiscal keeping in mind the mandate of the museum, Visitors’ demands and condition of the contemporary community, on take this museum to greater heights. For this we will have to organise collaborative programmes with institutions working at local and regional level.” The participants of the workshop were given certificates.