Zed Black, a leader in quality of fragrances in incense sticks, here on Sunday launched a new high-end premium segment yet affordable- 'Zed Black luxury'.
It was a part of nation-wide campaign promoting ‘Women Power in Agarbatti (Incense) Industry’ which was flagged off in Mumbai.
The roadshow which was flagged off in Mumbai at Hotel St Regis reached Hotel Jehan Numa Palace in Bhopal and will travel to cities like Delhi, Dehradun, Bhubaneswar, Ranchi and Patna in this month. While talking to media persons here, Agarbatti Maker Ankit Agrawal said, “Women power in the Agarbatti business will make them a vital element of mainstream economy.”
He claimed that the new, premium yet affordable charcoal free, luxury fragrances in 4 exotic variants like French lavender, Pure Sandal, Black Musk, and White Sage have been specially created by sourcing natural & fresh ingredients India and across the globe to create a relaxing, purify atmosphere and to restore mind and body.
Agrawal further said, “We are setting up one more state-of-the-art factory at Indore (MP) which is about 2.5 lakh Sq ft to be operational by Sept 2018.
This would increase our production capacity by 40% and provide employment to 1000 women from MP. This will pursue our commitment towards women empowerment and ‘Make in India’ by creating more jobs for women in the booming Agarbatti trade market of our country.