Star Bharat is showcasing its viewers its most anticipated magnum opus of the year– Radha Krishn, the story of the selfless and divine love of Radha and Krishn; a narrative on the most celebrated and timeless love saga in Indian culture.
The divine journey of Radha Krishn is said to be incomplete without Krishn’s Bansuri– whenever Krishn would play his Bansuri, Radha would find herself completely drawn to him.
To spread the message of their selfless, exemplary love, Star Bharat has initiated a 'Bansuri Yatra’, through which everyone who crosses its path will have a chance to experience and understand thedivine love of Radha and Krishn. Amidst massive fanfare, throngs of crowds, and the media, the 10-foot long golden Bansuri began its journey in the holy land of Vrindavan, Mathura, where it was blessed ceremoniously by an astounding 151 pujaaris.
The golden bansuri that would travel more than 100 cities of the country, was here on Tuesday. Besides, Bhopal, in Madhya Pradesh it travelled Indore, Jabalpur, Katni and Damoh of Madhya Pradesh. Besides, it would travel Raipur, Durg and Bilaspur of Chhattisgarh. The iconic Bansuri will travel to Lucknow, Kanpur, Agra, Fatehpur, Varanasi, Allahabad, Jaunpur, Rae Bareli and Jhansi amongst several others in Uttar Pradesh.
The first of its kind ‘Bansuri Yatra’ will provide an immersive consumer experience by transporting one back to the era of RadhaKrishn through augmented and virtual reality.