Even before the Covid lockdowns affected the economy gave business a tough time, digitization had taken its toll on small e-services retailers such as cyber cafes, travel booking centers, Aadhar centers, insurance brokers etc.who found doing business much difficult amidst all these facilities being made available on phones.
On the other hand, people who were not as tech savvy as to avail these services online such as the elderly who trust cash more than any online mode, were left with little options than to physically reach out to their vendors, who were soon closing down.
In a bid to kill two birds with one stone, Indore’s Jitendra Soni conceptualized a platform, which would help these small retailers revamp their business to become all-inclusive centers for a variety of online services, and for the non-tech savvy people to be able to avail services such as recharges, bill payments, insurances etc. all at one physically accessible centre.
This hybrid experience of shopping online at an offline store was termed VOSO store, with the aim to reach to the remote parts of the country and offer online services to people at a physical location. This balance of an online and offline services has also played an important role in providing equal opportunities to the retail ecosystem.
Speaking about this initiative, VOSO’s CEO and director Jitendra Soni said, “VOSO is a B2B platform wherein we are roping in retail business owners to come on board our platform and offer their customers a wide variety of services."