Taking the Prime Minister’s vision of Digital India forward, Videocon Telecom took another big initiative and announced 1GB free data for all its female subscribers coming aboard. The initiative was announced by, brand ambassador Gaurhar Khan and Arvind Bali, Director and CEO, Videocon Telecommunications ltd were here in Bhopal on Wednesday.
Under this initiative, the telco talked about women empowerment and declared 1GB free data that will be extended as 100MB per month for 10 months for all female subscribers. This benefit will be over and above any other data benefit provided to subscribers at the time of acquisition.
Talking to the media persons on Wednesday Arvind Bali said, “We are pleased to announce two more initiatives under the Prime Minister’s ‘Digital India’ vision. The first initiative for female subscribers is not only limited to digital connect, but it also supports women empowerment. The other initiative is allowing free and unlimited access to the Indian government website.”
“We would continue to take more initiatives and make our contribution towards making Prime Minister’s vision of ‘Digital India’ and transform India into digital empowered society and knowledge economy, in short ‘power to empower’ “ he added.
Though the percentage of data users among female users is slightly less than males but this initiative will definitely increase the data penetration among female subscribers, he added.
He further informed the telco will also be providing a help-line for first time data users on know-how of internet and data usage on mobile phones. Also an unlimited access to government’s web portal india.gov.in and india.gov.in/hi is free for all its subscribers. This will enable each subscriber of the telco to access online services from Govt of India. Both the benefits will be available to subscribers starting July 16.
Gauahar Khan, said “I am glad to be a part of this forward-looking initiative as I can actually relate myself to it. Today’s women are dynamic and upbeat about things and internet connectivity is one of the major pull factors that support women empowerment in the country. Videocon Telecom is a young brand and its approach towards betterment of young generations is remarkable. The brand always tries to bring something new and beneficial for the consumers and these two new initiatives prove that brand has big plans to realize the dream of Digital India and bring digital literacy at mass level.”