It has always been a challenge to make Indian consumers understand the significance of a good quality sleep, a concept that has remained undervalued and yet it is an important aspect that we should change for our healthier self. It is when the body rejuvenates itself and get ready for the next day. Studies show that most Indians, due to stress, barely able to manage a peaceful sleep of 7-8 hours which could have a negative effect on the hormones.
Since, most of us live a hectic life, a good night sleep is extremely important. With the vision of creating the best quality comfort, the VFI Group offers a wide range of products including spring, latex, memory foam, orthopedic mattresses, comforters, protectors and pillows, etc.
The past year and a half spent indoors have certainly taught us the value of comfort. Even mattresses, an often-ignored item, have become tremendously important, as beds begin to multi-task as office desks and spaces for leisure. The outburst of Covid has also made the consumers more conscious about their health and the need to take care of themselves. Consumers now want to invest in a healthy lifestyle and buy natural products. They are also now realizing that good sleep is not just a good thing to have, but it is essential for a healthy body and mind.
"Looking to which we introduced Certigaurd - an antibacterial & antimicrobial mattress in 2021.
Hence, it is unsurprising that VFI Group, a market leader in the mattress industry, has seen
tremendous growth since its inception in 2009," said Nitin Gupta, Executive Director,
Varahamurti Flexirub Industries Pvt Ltd. He has in-depth knowledge and is widely known for
his expertise in various aspects of the mattress industry.