Vice-Chancellor of Kushabhau Thakre University of Journalism Raipur, Sachchidanand Joshi has said that everyone knew the values. But the need was to follow them. Joshi was concluding the two-day national symposium on ‘Values in Communication and IT’ here on Sunday.
Scholars from all over India participated in the symposium held in the context of Mahakumbh Simhastha-2016 jointly by state government and Makhanlal Chaturvedi National University of Journalism and Mass Communication. All the participants discussed values among professionals associated with all types of media.
Joshi prominently highlighted values among media teachers. He said that media educators would have to practice values like - interactivity, creativity, progressiveness, acceptability, alertness, efficiency and truthfulness.
Vice-Chancellor of Jagaran lake City University, Anup Swaroop said that values prevalent in society also cast their impact on media. Therefore, we must also care about values in society. Deepak Sharma of Pragya Pravah Sansthan threw light on the ill effects of the social media and technology on the society. He said that spending one hour on social networking websites like Facebook, Twitter and others leaves negative impact on our thinking capability.
Director, Public Relations, Government of MP, lajpat Ahuja said that the grand religious congregation, Simhastha to be held in 2016 is a festival that connects the country from north to south and east to west. Talking about the prevalent circumstances in the media, he said that need for third press commission is being felt.
Vice-Chancellor of Makhanlal University BK Kuthiala said that while the world media thinks first about the values of marketing, in our country, the values for social welfare are always the top priority. Indian media is better vis-à-vis media of several countries as values in Indian media are alive even today and it is working for the good of the society. Kuthiala said that the most important thing is to identify the good values, imbibe them in life and try to develop them. The vice-chancellor said that values are developed on the basis of beliefs.
The concluding session was coordinated by Anurag Seetha while the vote of thanks was proposed by head of Mass Communication Department, Sanjay Dwivedi.