Bad news for non-performing, corrupt and criminal background leaders continues as after getting empowered by the Election Commission (EC) with NOTA option, the electorate are now advised to elect their leader with clean image through civil society groups on social networking sites and mobile applications.
Association for Democratic Reforms (ADR), a civil society group vying for transparency in politics of the country is running extensive campaign to educate electorate to compulsorily use their voting right besides electing their leader who is of clean image.
ADR has roped in Bollywood superstar Amir Khan for its promotional activities at social networking sites including facebook and twitter. Moreover, the society group is making extensive use of most popular mobile application whatsapp for the promotion of its campaign to educate the electorate to vote for a person with clean image. To increase peoples participation in voting the ADR is also running an online comptetion ‘Mera vote mera desh’ (My vote my country).
ADR is not only educating the masses to vote and elect leaders of good and clean image but through its subsidiary National Election Watch (NEW) is providing information of the leaders contesting the elections. Electorate could get the all required information about the constituency and the leaders contesting from the constituency they reside in by simply sending a text message at toll free number 56070 or by calling on the toll free number 1800110440. The electorate needs to write myneta followed by a space and then the pincode number of the constituency and in return they would get the complete details of the number of leaders contesting from their area along with the educational status, criminal background and other required info about the contestants. NEW provides information on Criminal, Financial, Educational and Income Tax details of Candidates.
ADR was formed in 1998 by a group of IIM Ahmedabad professors and now works with a large network of 140 NGOs and others across the country. Electorate in election bound Madhya Pradesh and other four States have started getting taste of the ADR campaign as the promotional video by Amir Khan has started reaching.