Vice-Chancellor of the Makhanlal University of Journalism BK Kuthiyala has said that writing by understanding the perspective of readers and reality of the society is like giving a direction to the society.
He was speaking as the chief guest, at the closing ceremony of three-day programme on writing skills organised by the Mass Communication department of the University. He also added that media works on society’s requirements and needs.
“Any writing in accordance to the social interest is conducive to the development of a favorable and positive environment. There is different audience for each kind of news that comes out and they together make the total mass of readers who cannot be overlooked,” he added.
Encouraging the workshop, Rector lajpat Ahuja said that to write better, one must read better. Journalism is passing through a difficult time these days. On the one hand, the new generation has to be careful of the social media, while on the other, they need to be updated on the present technology. Serious study and writing must be considered by the new journalists.
Sayunkta Banerji of Bhaskar digital informed students as how to face camera and stay connected with the audience. She said, “To be a good anchor you just don’t have to have good looks, but confidence, content and presentation matters.”
Senior Journalist and editorial chief of bhaskar.com Anuj Khare spoke regarding web media. He said writing on web media takes less words and less time as such to convey our message. Here content and creativity matters. Readers of the web world prefer differ stories each time, they do not appreciate cliché.
Anil Gulati, Communication Specialist, UNICEF, Madhya Pradesh, said that symbols like dot, @ and hashtag play an important role in social media and expanding reach of the message. Social media is changing every minute, and vast amount of data is being transferred on this medium, but we need to harness it for social development.
Gulati added that in spite of growth, content like still 'rules' social media and helps you establish uniquely with others in the clutter. He shared writing skills and other intricacies while working on the facebook, twitter, instagram and storify.
He stated that all these mediums can be strategically used to convey information, disseminate, connect and share. While Facebook give you space for story telling as compared to twitter which is short burst of information and need to keep the information brief in 14 characters. He also shared that instagram, photosharing site has advantage of simplicity, filters and can help to give your pictures a global reach.
Jaskaran Singh, social media planner supported him and answered queries on the issue of privacy matters, need to manage your personal information, and change your password often.