With technology and innovation playing an integral role in our everyday lives and the world moving to digital space, it is not easy to imagine life without it in the 21st century. But with increased digitization there is a spike in online abuse as well for women. Truecaller has been on an unwavering journey since its inception, trying to help the community by building safe and efficient communication.
Using Truecaller has helped women across the world in blocking unwanted communication in regular life.
Truecaller stands firmly against women's harassment and strives to make communication safer and more efficient for everyone. It continues its endeavor to raise awareness against online harassment with the #ItsNotOkcampaign for women, which started after doing in-depth research in five countries five years ago.
Keeping in tandem with the global needs of cyber safety and acknowledging the importance of cyber hygiene, Truecaller is taking a step forward, this year by initiating a new leg to the existing campaign encouraging women to raise their voices and fight back the phone/ sms harassment with #Itsnotok- Callitout. The campaign aims to challenge the current scenario of normalizing harassment and stand in support of women in their hour of need.
To aid these efforts Truecaller has recently partnered with Cyber Peace Foundation as well to launch a cyber safety program and targets to train 15 Lakh women in the first phase.
Speaking on the campaign, RishitJhunjhunwala, Chief Product Officer & Managing Director, Truecaller India, said, When I think about International Women's Day each year, I think about some of the great women who paved the way for future generations with the amazing work they did. This only deepens our resolve and our responsibility towards all women, so that they can remain fearless and look forward.