Integrated home textile and paper manufacturer, Trident Group announced its continued focus on achieving organisation-wide de-addiction at its manufacturing centre in Budhni, on Friday.
Under their Trident Uday initiative, launched last year, the company has been inviting voluntary sign-ups for de-addiction from any kind of substance abuse. Trident has been providing employees with counseling and requisite financial support, enabling them to undergo rehabilitation. The employees have been also inducted in preventive and curative medical health camps as well, for holistic well-being.
Additionally, the company has been focusing on building awareness through the medium of stage plays, audio visual and focus group sessions on the debilitating impact of addiction on professional, family and social welfare. To strengthen the movement, the company has also conducted counseling sessions under their NashaMuktiShivir – in partnership with The Art of living.
The company, in a statement said that every day, India records 10 suicides related to drug abuse, indicating how drug abuse has become a growing menace in society. Realizing the impact Trident Uday can have on addressing the issue at a community level, the company will be focusing on strengthening outreach to external audiences as well.
Recognizing students as a vulnerable and impressionable group, Trident had taken first few steps in the direction of engaging external community through awareness drives, covering nearly 400 students, it added.