In the 'Azadi Ka Amrit Mahotsav', the Union Culture Ministry's "Har Ghar Tiranga" campaign will encourage every household of the state to voluntarily hoist the national flag.
Principal Secretary Culture Sheo Shekhar Shukla informed that the main objective of the campaign, which will run from August 11 to August 17 in honour of the national flag, is to inculcate the spirit of patriotism among the every citizen of country by generating awareness about the national flag and to motivate them to hoist the national flag at their own homes after purchasing it themselves. Following the National Flag Code of India, everyone will be encouraged to voluntarily hoist the Tricolour at their homes, shops, offices, educational institutions, etc.
Principal Secretary Shukla informed that guidelines have been issued to increase awareness and public participation among citizens towards the campaign up to the district and village level.
The cooperation of self-help groups, micro, small and medium industries, tailors and NGOs will be taken in the districts to ensure adequate availability of the national flags. With the help of Jan Abhiyan Parishad and voluntary organisations, the sense of pride and dignity of hoisting the national flag will be conveyed to the people. The national flag will be also distributed by motivating more and more people through "Each One-Gift One" campaign.
Principal Secretary Shukla said that this campaign will give an opportunity to all the citizen to show their commitment and passion towards their contribution in nation building.
Hoisting the Tricolour in your home will develop a personal connection with the nation. The Indian national flag is a symbol of national pride for the entire nation. All citizens will be motivated to purchase the national flag in maximum numbers by instilling the spirit of patriotism.