The traders in the State capital are not ready to get themselves registered with the Bhopal Municipal Corporation (BMC) under the newly framed Madhya Pradesh Outdoor Media and Advertisement Rules-2017 that restricts and allows the trader or shopkeeper to display his advertisement at the shop.
In violation of the rules, the BMC has already served notices to 1,500 shopkeepers in the city. Since, the penalty under the rules is quite high, the BMC is likely to earn around Rs 4 crore from the shopkeepers.
As per rules, the traders need to obtain permission to install advertisement material and shopkeeper board under Madhya Pradesh Outdoor Media and Advertisement Rules-2017 and using their space for promotions of companies.
Even after removal of advertisement materials from several shops by Bhopal Municipal Corporation (BMC) in the city, traders are not willing to follow new rules framed in the month of March, 2017 for displaying advertisement at shops.
Deputy Commissioner BMC Rahul Singh said that there is procedure for obtaining permission to display these advertisements and online registration is required from the interested shopkeepers but in most of the cases no registration was done and without obtaining the permission advertisements were displayed.
Notices to more than 1,500 shopkeepers have been issued. The exact number could not be provided but the notices have been issued to those which were found flouting rules according to the new rules, he added.
Providing detail of the penalty under the new rules Singh said that Rs 10 per sqft is the penalty if the space used to install board exceeds the defined the limits.
In the survey several market places were found flouting Madhya Pradesh Outdoor Media and Advertisement Rules-2017 in which the width of the board having names and details was found over 3 ft and huge advertisement boards of the companies were found in place of name boards of the shops.
Action has been taken by removing the massive hoardings and advertisements by companies which have displayed their advertisement and logos for promotion at several shops in the city.
More than 300 boards, hoardings and advertisements have been removed which were not displayed according to the rules.