Titan Eyeplus introduced a new range of styles under the popular 'Flair collection', specially designed for the people who wear bifocal and progressive lenses.
The collection is designed keeping in mind the needs and tastes of these customers who seek comfort as the most essential component of their overall experience. The collection is available in over 100 styles with popular colours like pink, purple, burgundy for women and black, brown, gun and gold for men. The frames are available in various hypoallergenic and light weight materials like acetates, injection molded plastics and stainless steel and are attractively priced at the starting range of Rs995.
Vibhor Solanki, area business manager, MP & CG, Titan Company ltd said, “The 40 yrs+ age group contributes almost 46 per cent of the overall eyewear market by value and hence provides an opportunity to be explored by the brand. Our research has revealed that this group faces a sense of anxiety especially with regards to their looks and a first-time user of spectacles may experience a further loss of youthfulness.”The company also manufactures a range of high quality bifocal and progressive lens.