Woodland has now come with its all-new Techno-Jacket Collection 2019. The new collection is inspired by the thought of Woodland being the only brand that best understands ‘Know your Winters’ and thus, have a product specialized for each kind of winter conditions.
While talking to media persons, Harkirat Singh, Managing Director, Woodland said, “Being the pioneering leader for outdoor wear in the country, we have always focused on promoting outdoor sports while ensuring safety of the consumers. Technology has been the key driver for all our products that we have been launching. This season, we are taking this space to a new tangent and have developed technologies like ‘InfraLite’, ‘Heat Lock’, ‘Storm Breaker’, ‘Woodland BOA Closure System Shoes’ et al that support your expeditions and ensure your safety in varying kinds of climatic conditions.
When its winters, one must be sure that One-Size does not fit all and thus, every outdoor / winter situation has its own set of requirements to safeguard ourselves leading to the development of the ‘Techno-Jacket Collection’ 2019, he added.
He further said that the collection is a mix of categories and colors; helping you survive in different weathers.
The aim is to be a one-stop destination for all kinds of outdoor sports and you will see a lot of development in this space in times to come. The cosmo audiences of the city has wide acceptance for the newer colour palette as per the Global lifestyles and thus, gives us the confidence to invest our energies in development of more and more styles suiting their taste preferences,” Singh further added.