A unique challenge was given to the tobacco addicts of the city to quit smoking to observe World Tobbaco Day. ‘Sutta Chhod De Yaar…’ was the reality show launched by 92.7 Big Fm under which the tobacco addicts were asked not to smoke for 72 hours. The campaign began from May 28 that ended on Sunday on World No Tobbaco Day.
The campaign ‘Sutta Chhod De Yaar’ was launched to create awareness about the dangers of smoking and consuming tobacco and celebrate the decisions of those who want to kick the habit.
Under the campaign ‘Sutta Chhod De Yaar’, contestants were shortlisted on the basis of their life journey, stories of why they started smoking and why they decided to quit.
Four contestants of the city Raju, Rahul Shrivatsva, Rizwan Bhai and Abhijit with the most motivational responses were selected to take part in one of the most gut-wrenching three day contest.
However, just kicking the habit is not enough as BIG FM challenged participants by first proving if they can quit for at least 72 hours. Over a span of three days, BIG FM monitored participants 24/7 under the supervision of experts and doctors. Participants were given various challenges with real-time hourly updates on-air, thus testing their resolve to quit smoking or consuming tobacco.
All the participants with lot of courage passed in all the challenges. Once they were also left in the market just to observe whether they will smoke or not. They were asked to do meditation and positive motivational exercises so that they can easily quit smoking. Notably, Senior Manger of Indian Oil M Balaji Naik motivated the participants. Also Collector Nishant Warwade motivated the participants.
Seeing their courage to quit smoking not only the Bhopalites but the Bollywood stars also wished them luck for future endeavours.