The State Government will launch khadi clothes with Kabira Brand and attractive trademark design. This series of readymade khadi clothes will be for all age groups. This will attract the people of all classes and age groups towards khadi. This was informed by Additional Chief Secretary Cottage and Gramodyog Rakesh Agrawal on Wednesday.
Agrawal informed that now people of the State will identify khadi clothes of latest fashion in attractive designs and colour as Kabira Brand and trademark. Chief Minister Shivraj Singh Chouhan will launch Kabira Brand at Gauhar Mahal on February 20 at 3.30 pm. Chouhan will also release booklet “Virasat” and new Vindhya Valley products. An exhibition of new products and artworks of State’s weavers and craftspersons will also be put up at the programme venue.Agrawal informed that designs of Kabira Brand costumes have been prepared by National Institute of Fashion Designing. The designs of dress material are amalgams of ancient, traditional and current fashion.
Sale of Kabira Brand clothes will commence at New Market and Ravishankar Nagar (Bittan Market) outlets of Khadi and Gramodyog Board. Gradually, the sale will be expanded. Apart from providing a distinct identity to Kabira in daily life, it would also promote business of domestic dying industry. This initiative will also stem increasing migration from villages to rural areas and curbing difficulties arising out of it.He informed that products manufactured by self-help groups and Gramodyog units are being marketed under “Vindhya Valley” brand. Till date, 47 products are being marketed.
Now, 14 more products are being launched in this series. These include chewanprash, aonla murabba, Tulsi syrup, products made from tomato, chilli, fruits. Thus, number of Vindhya Valley products will rise upto 61. The Chief Minister Chouhan has also directed Government departmental and public undertakings to use Vindhya Valley water and other products.