Keeping up with the online marketing trend the Madhya Pradesh laghu Udyog Nigam (MPlUN) signed a Memorandum of Understanding (MoU) with online retailer Snapdeal on Wednesday in the presence of Chief Minister Shivraj Singh Chouhan in order to sale Mrignayani products of the State online. The agreement was signed by Chief Executive Officer (CEO) of Snapdeal Kunal Bahal and Managing Director (MD) of MPlUN Vl Kanta Rao. Commerce and Industries Minister Yashodhara Raje Scindia and Chief Secretary Anthony de Sa were also present on the occasion.
The online sale of these products will provide State’s weavers and artisans access to wide range of consumers and help them increase sales of their products. It would provide new opportunities of self-employment to State’s weavers and artisans. Facility of sale without increasing manufacturing cost and expenditure on publicity will be available. Common people will get benefit of a prestigious brand like Mrignayani. Weavers and handicrafts persons will benefit from experiences of both Mrignayani and Snapdeal. Clients will get products at competitive rates. In the absence of middlemen, direct benefits will accrue to weavers and artisans. Buyers will get facility to purchase through the portal 24X7.
Snapdeal is one of the fastest growing e-commerce company in the country. Principal Secretary Commerce and Industries Mohammad Suleman and Principal Secretary to CM SK Mishra were also present on the occasion.