Siemens Home Appliances on Friday inaugurated its first exclusive retail brand store in Madhya Pradesh. Prominently located at Dream Kitchens, in MP Nagar, Zone - 2, this exclusive Siemens brand store is spread across a sprawling 1500 sqft of prime retail space that displays the brand’s built-in and free-standing appliances.
While talking to media persons, Gunjan Srivastava, MD & CEO, Siemens Home Appliances (India) said, “The consumer durables industry has witnessed a unique growth over the past few years in the country. Consumers from Madhya Pradesh are looking for both, value and prestige, when it comes to selecting a particular brand.
With a large number of luxury outlets mushrooming in the city, Bhopal is fast emerging as a retail hotspot. Also, a strong inclination has been noted towards luxury goods by several tier 2 and tier 3 cities in the recent years therefore debunking the myth that this trend is concentrated only to the metros. Taking cognizance of this, we chose to expand our retail footprint to Bhopal.”
Regarding Siemen’s new range of built in kitchen appliances, he added there is a steadily growing trend being observed with modern Indian homes rendering the kitchen as a statement of their own personality and lifestyle. In relation, the Indian consumer is demanding kitchen appliances that are not only durable and aesthetically appealing but also smart and energy efficient.