Shriram Fertilisers and Chemicals, a subsidiary of the diversified group of DCM Shriram Consolidated ltd (DSCl), on Monday held a seminar for local farmers and trade partners to promote the use of Shriram Single Super Phosphate in the local crop cycle.
The seminar focussed on educating the farmers on the benefits and multi-crop usage of Shriram Super which is also available both in powder as well as granular form, which has better and long term effectiveness. Agri experts also shared useful information on ways of maximising crop yield through the use of SSP, its composition and the role of SSP in enhancing productivity in various crops. The speakers gave information on the benefits of SSP.
The key speakers were A Subba Rao, Director, Oral focused on SSP, Bl lakhariya focused on Phosphorus fertility status of Soils of Madhya Pradesh, K Ramesh stressed on role of SSP in increasing crop productivity in Bulbs Crop, Pramod Jha talked about exploring SSP as an important Phosphatic fertilizer to increase the crop productivity in different crops.
Shriram Fertilisers & Chemicals also simultaneously held a ‘Retailer Reach’ programme across 21 districts and 1200 villages in Madhya Pradesh to increase awareness of SSP. The company also reached out to farmers across 21 districts in the State to educate them on use of Shriram SSP as an effective phosphate fertiliser, its resultant long-term benefits and ways to incorporate the fertiliser with the local crop cycle. With this initiative, the company aimed to strengthen its reach and further consolidate its market position in the state of Madhya Pradesh.