A seminar n Digital Marketing was held at Bhopal Management Association (BMA). The seminar was held here on Tuesday at its premises.
Expert Swapnil Tripathi, CEO My Skill Organization told participants about digital marketing. Tarpathi explained in detail how much digital marketing is useful for business development and also solved the queries.
As many as 50 BMA members were present in the programme. While addressing the participants, Swapnil Tripati gave brief about digital marketing.
He said that digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
He informed digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
He also explained about methods of digital marketing. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.
In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones, callback, and on-hold mobile ring tones.
Brigadier Shivendra Singh gave a vote of thanks. Aamir Khan, Center Convergence, BMA organised the programme.