With a promise to deliver a brand new banking experience under a new sub-brand, the SBI has launched its banking stores named SBI INTOUCH which aims to be 'less bank' and more a partner to Young India and helping them fulfil their dreams.The SBI begins its journey to shape tomorrow's banking, said Chief General Manager , SBI Bhopal KT Ajit while speaking with the media persons on Wednesday.
Ajit said that State Bank of India (SBI) recognises the trends in customer behavior, increasing digital sufficiency and need for differentiated customer experience for individual customer segments. Bank has decided to focus on Generation 'Y' customer segment comprising the tech savvy youths and the upwardly mobile technocrats and professionals through its Digital Banking programme.
Digital Banking which includes Rupay Cards to each household, provide ATM, CDM, POS, Micro ATMS, 100% coverage under Mobile and Internet Banking. The Bank will soon formally inaugurate its SBI Digital Village initiatives at Ratanpur Village.
Under the national e-governance plan of the Govt. of India, SBI being the largest service provider in the country, has selected village Ratanpur near Bhopal as the first village in our Circle to be developed as a Digital village of ''Digital India".
Enabling instant account opening with an instant debit card, deploying Smart ATM, with high definition video for remote experts and a host of other devices, are some of the initiatives to cater to the digital generation. The usual digital services like, ATM or cash dispenser (DD), cash deposit machine (COM), Electronic Cheque Drop Kiosk (ECDK) and self-serviced pass book printing machine (SWAYAM) are also available 24 X 7 in the INTOUCH branches.