SBI launches digital service platform YONO

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State Bank of India launched India’s first comprehensive digital service platform YONO, acronym for ‘You Only Need One’. YONO was launched by Union Minister for Finance and Corporate Affairs Arun Jaitley  in a grand function held in Delhi.

On the occasion, an event was organised at Hotel Jehan Numa Palace on Saturday. The event was graced by Chief Guest Namita Chandel, Vikram Awardee and National Gold Medal winner in Canoeing (water sports) and Chief General Manager KT Ajit.

A large number of students were also present in the evening to witness the historic moment and SBI premium customers and guests also enjoyed the live telecast of YONO launch at the occasion.

Notably, YONO will be the first digital banking platform to offer customised products and offers from over 60 e-commerce players by leveraging analytics. This will also be the first to offer online purchase and view of insurance policies within the portal, without redirecting customer to respective service provider, and to seamlessly access and purchase of investment products.

In addition to  an array of banking and financial services, YONO will also allow customers to meet their lifestyle needs across 14 categories including booking and renting cabs, entertainment, dining experience, travel and stay, medical needs and so on. The bank has partnered with over 60 e-commerce players to provide customized offers and discounts to customers. Some of the key e-commerce partners include Amazon, Uber, Ola, Myntra, Jabong, Shoppers Stop, Cox and Kings, Thomas Cook, Yatra, Airbnb, Swiggy and Byjus, among others. 

YONO can be accessed through mobile phones, both android and iOS, and on the web through a browser and allows a seamless omni-channel customer experience.

On the occasion Kaushik Sinha, General Manager along with a large number of young students and senior staff members were also present.

Daily Pioneer
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