To strengthen its distribution system through Sanchi Parlours, booths and agencies, Sanchi Utsav will be observed in the State from May 1 to 31.
During the celebrations, they would be trained as how to earn more profit, renewal of agreements between dairy federations, maximum availability of Sanchi products to consumers, ward-wise numbering of Sanchi parlours/ booths, collection of mobile numbers for contact with consumers, availability of Sanchi products in various programmes and caterers’ meeting. Cooperation of administration and Municipal Corporation will be sought in this regard.
In the first phase till May 10, Sanchi cycle rally will be held, numbers allotted to parlours and booths, training to operators of parlours/ booths, ways to earn more profit through parlours and booths, publicity and propaganda and information about licence renewal. Parlours, booths, agents and distributors will be intimated to attend meeting.
After informing about process for licence renewal, copies of agreement will be distributed at the meeting so that all can have licence renewed.
In the second phase from May 11 to 20, all parlours/ booths will be photographed. Numbers will be allotted and written on all parlours/ booths with paint. Ward number will be written below number of parlour/ booth. Opportunity will be given to parlours/ booth to improve their condition. Dummy packs of products will be made available.
Sanchi stickers will be pasted door-to-door. Registers containing telephone and mobile numbers and addresses of regular consumers will be maintained at parlours/booths. Rate list will be hung at a fixed place. Signboard of only Sanchi will be installed at parlours instead of other companies.
In the 3rd phase from May 21 to 31, state-level team will be constituted, which will inspect parlours/ booths/ agencies along with teams constituted in every federation. Through the process, best parlours/ booths/agencies will be selected. First prize will be given to 3 parlours, booths and agencies each. Three first prize winners from every dairy federation will be selected and conferred state level awards.
Participation of operators of all parlours/ booths in the campaign will be mandatory. A control room will also be established for monitoring.
MP State Cooperative Dairy Federation has appealed all consumers/members linked with Sanchi and operators of parlours/ booths and agencies to participate in the campaign and ensure its success.