Candida louis, supported by CEAT, who embarked on an intriguing road trip to promote road safety awareness, reached the Bhopal pit stop on Friday.
The thrilling solo ride that commenced on April 5, 2016 from Chandigarh will cover 13 cities across eight States to end in Siliguri. The initiative aims to amplify the message of “Road Safety” across major cities in the country. It will also look at raising funds for people with disabilities suffered due to road accidents.
Bhopal is crucial in Candida’s mission to spread awareness on Road Safety and also doubles as an important pit stop for her journey. Taking this message, Candida will cover over 4000 KMs of challenging terrains in different places across Punjab, Rajasthan, Gujarat, Rajasthan, Delhi, Uttar Pradesh, West Bengal and Assam. During her journey she will engage with the local biking communities to educate them on the nuances of safe driving as well.
Sharing her experience, Candida said, “Being a biking enthusiast I have always had the passion to explore the length and breadth of India on my bike. I am glad to partner with CEAT on this journey and am extremely proud to a part of road safety awareness drive. Road safety is the need of the day and we are confident that the initiative will have a positive impact.”
Speaking on the initiative, Vice-President, Marketing, CEAT limited Nitish Bajaj said, “CEAT has pledged to sponsor this unique endeavour in line with our initiatives that champion awareness towards road safety.”