Reliance Cement Company Pvt ltd, a subsidiary of Reliance Infrastructure, on Thursday ventured into the online space to sell crucial binding material.
“With this, Reliance Cement has become one of the first e-commerce cement companies in India,”
While talking to media persons here on Thursday, Atul Desai, Chief Marketing Officer of the company told, “In line with our consistent efforts to provide superior product and services to our customers, e-tailing is the latest next-gen customer friendly initiative.”
The ‘e-tailing’ facility is available for a minimum order of 25 bags and it will be delivered to the customer within 48 hours. Desai said that in a short span of two years, Reliance Cement has emerged as a premium brand in major cities of Uttar Pradesh, Madhya Pradesh, Maharashtra, Bihar, Jharkhand and West Bengal.
Initially, the e-tailing facility will be available in Uttar Pradesh, Madhya Pradesh and Maharashtra.
The cement major is currently producing 5.5 million tonnes per annum (MTPA) cement.
It has set an ambitious expansion plan and hopes to achieve a total manufacturing capacity of 15.5 MTPA over the next few years by completing two plants of 5 MTPA each at Maihar in Madhya Pradesh and Muktaban in Yavatmal district of Maharashtra.
Desai further said that Reliance Cement is of superior quality that allows consumers to build long lasting structures in the shortest possible construction time. The laminated Polypropylene lPP packaging also ensures zero weight loss in each bag.
For the first time in Indian Cement industry, every bag of Reliance Cement bears the unique QR Code. Using a smart phone, the user can scan QR code to obtain information on the product, its application and the company. This is an additional feature to establish authenticity of the Cement.