In an out-of-the-box initiative RED FM, India’s largest radio network, recently launched a public toilet locator app called the “EK No.” in Indore, which gives directions to the nearest toilet in a particular area of the city.
Chief Minister Shri Shivraj Singh Chouhan launched the app encouraging the citizen to maintain sanitation and hygiene in the city by combating the menace of peeing in the public. lok Sabha Speaker Sumitra Mahajan, union minister Nitin Gadkari and Indore Mayor Malini Gaur were also present in the event.
Earlier RED FM came up with a unique campaign called 'Deewal Pe Bawaal' in Indore, highlighting important civic issues, which culminated into several wall graffitis on the popular walls of the city. As part of ‘Deewal Pe Bawaal’, RED FM intended to spread awareness on issues like air pollution, road safety and driving, the importance of plantations in the neighborhood, problems of littering etc.
COO of 93.5 RED FM, Nisha Narayanan said, “We are constantly looking for opportunities to unbox radio for our listeners, create more touch-points for our ardent followers and offer meaningful engagement”.