Minister for Public Relations PC Sharma has asked Public Relations Officers to prepare themselves as per the changing scenario in the society. He said that along with traditional print and electronic media, it is an era of digital and social media too.
Sharma said that they should incorporate the changes, that are taking place in the mediums and technology of mass communication and make themselves competent for its better use. Sharma was addressing the workshop of District Public Relations Officers of the state.
Sharma said that the Public Relations Department has a major role in disseminating the information about the public welfare policies, programmes and schemes of the government among the people. He told the officers that along with the public welfare schemes, programmes and policies at the local level, they should also disseminate information in the form of success story about the individuals and groups benefitted from the policies of the state government. Maintain better coordination with the media.
Sharma directed to prepare an annual calendar of training in collaboration with Makhanlal Chaturvedi National University of Journalism and Communication and for organizing the training accordingly. He also asked to hold a quarterly state level workshop of District Public Relations Officers.
The Secretary Public Relations P Narhari also addressed the officials. Director Public Relations OP Shrivastava shed light on the outline of the workshop. Additional Directors LR Sisodia, Suresh Gupta, HL Choudhary and other Officers of Public Relations Department were present in the workshop.