About 2.50 lakh Sanitary napkin pads per month are being made by groups of 2149 women belonging to poor families in villages after obtaining training from self-help groups of Rural livelihood Mission. Their product’s quality besides attractive packing is not less than the products of any multinational company. Sanitary napkins have become a favourite choice among the urban customers of Gurgaon Mall. It is believed in general that low educated women of rural families are only well-versed with traditional works like agriculture activities besides animal husbandry. Now these rural women have written a new story producing sanitary napkins linking themselves with the self-help groups of state livelihood mission. This activity is facilitating new possibilities of economic strengthening in the rural areas.
In order to provide middle-man less market to livelihood products of rural women, work on the lines of direct village to consumer is being carried out. Moreover, to provide direct benefit to poor women manufacturers and consumers, an opportunity has been provided bringing sanitary napkins to the digital platform making it available on online market of global standard through v2cbazar.com. The product has created its reach among the consumer of urban areas besides villages due to online market.
Chief Executive Officer State Rural livelihood Mission l.M. Belwal informed that 20.67 lakh poor families have been linked to 1.79 lakh self-help groups till today since start of the Mission. From this 13.22 lakh families are being benefitted linking them with the activities of agriculture, NTFT, animal husbandry, personal and micro entrepreneurship activities and over 1.29 lakh families have come under the lakhpati category.