With an objective to enhance the product utility and convenience amongst the consumers, Nilon's, one of India's leading processed food company, for the first time in India has come up with 25gm packs of blended spices. The array of products includes Chicken, Meat, Fish, Egg, Chole, Sabzi, Paneer, Biryani, Garam masalas and others.
Spice is essential in any kitchen and the blended spices category consumption has witnessed exponential growth in India. The organized spice market is pegged at INR 25000 cr out of which 15000 cr constitute of blended spices category registering a growth of 10- 12% CAGR. In the spice category, there is an existing gap and challenges faced by the consumers at the utility and convenience levels.
Currently, the packs available in the markets are either 50gm and 10gm, with both having their own challenges. The 50 gm pack because of the large quantity in the long run losses its aroma, and flavors; even forms lumps due to exposure to the outside moisture. This eventually results in the wastage of the products.