Nikon India on Wednesday inaugurated a new Nikon Experience Zone in Bhopal to bring their world-class products to their customers. The company has adopted the shop-in-shop retail concept to reach out to its growing customer base.
The photography enthusiasts of Bhopal will now have greater accessibility to the entire range of Nikon D-SlR cameras along with Nikon’s COOlPIX range, Nikon 1 series, select array of Nikkor lenses, Nikon accessories and Nikon Sport Optics range.
The company’s new Experience zone was inaugurated today by Kazuo Ninomiya, Managing Director, Nikon India and Sajjan Kumar, Sr Vice President- Corporate Sales and Strategy, Nikon India at Shobha Photo Studio, 14-15, Mandir Kamali Near Nadira Bus Stand Square, Hamidia Road, Bhopal.
Nikon firmly believes in providing an exceptional shopping experience and to emphasize the initiative of promoting photography culture in India, it has launched several experience zones catering to D-SlR and COOlPIX buyers in the country.
With the help of these zones Nikon aspires to give matchless ‘touch & feel’ experience to its customers enabling them to make an unbiased purchase decision.
At the store inauguration, Kazuo Ninomiya, Managing Director, Nikon India said, “We have always worked towards promoting photography culture in India and are excited to launch another Nikon Experience Zone in Bhopal. In an endeavor to reach out to more photography enthusiasts and promote their skills, we are consistently strengthening our retail base in the country. Today’s announcement will augment the demand from the Tier II and Tier III markets for both the compact as well as D-SlR category.”
“With the launch of the Nikon Experience Zone in Bhopal, we aim to expand our presence in the Western region of the country which has proved to be a significant market for us. At Nikon, we always aim at catering to the varied needs of our esteemed customers by increasing the availability and accessibility of Nikon products and services at all possible locations,” said Sajjan Kumar Division, Sr Vice President – Corporate Sales and Strategy, Nikon India.