The film is co-produced by Phantom Films. It tells the story of a young couple whose road trip goes awry after an encounter with a group of violent criminals. The film is completely inspired by the 2008’s Eden lake and even the poster is copied by 1987’s movie Black widow. The film’s title refers to the 403 km long National Highway 10 that starts from Delhi, passes through Haryana via Bahadurgarh, Rohtak, Hisar, Fatehabad, Sirsa and ends at the Pakistan border in Punjab.