Population First’, an NGO working on population and health issues has invited entries for the sixth ‘laadli Media and Advertising Awards for Gender Sensitivity - Northern Region.’
The Northern Region Awards are open to advertising and media professionals and freelancers from Chandigarh, Chhattisgarh, Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Madhya Pradesh, Punjab, Uttar Pradesh and Uttarakhand. The entries should be published or broadcasted from July 1, 2013 to June 30, 2014. The last date for receipt of entries is October 31.
The laadli Media Awards were instituted in March 2007 as a Mumbai centric event and were subsequently taken to the National level with the support of the United Nations Population Fund (UNFPA). These Awards have been instituted to acknowledge, highlight and celebrate the commendable efforts undertaken by Print and Electronic media including TV, Radio, Web and Advertising agencies to promote gender sensitivity as an integral part of their work.
News Reports, features, articles, editorials, investigative reports, Columns and Campaigns, Topical issue based programs, series, radio plays from print and electronic media and ads and jingles from the advertising agencies for products, services and public service announcements as also features, social media campaigns from web media are considered for the awards .Multiple entries, even across categories, are encouraged from individuals and media houses (group entry).
The winners will be chosen by a jury comprising of eminent personalities both from the media and social sector.The awards ceremony for the Northern region will take place in Raipur.
laadli, a term of endearment meaning ‘cherished daughter’ in Hindi, is a campaign by Population First, a Mumbai-based NGO working on health, population and women’s issues. laadli is a comprehensive communication campaign aiming to promote a positive image of women and girls in society by changing the stereotypical mindsets that undervalue women.