Madhya Pradesh Tourism Board on Wednesday announced an extensive marketing collaboration with the producers- T-Series and Abundantia Entertainment - for the upcoming and much-awaited, Vidya Balan-starrer ‘Sherni’.
‘Sherni’ is a story set in the backdrop of man-animal conflict where a forest officer (Vidya Balan) has to work through the brutal beasts of social barriers set by a patriarchal society and the languid attitude within her department, as she leads a team intending to capture an unsettled tigress, as she battles obstacles and pressures, both natural and man-made.
Sherni has been extensively shot in real and picturesque forests and locales of Madhya Pradesh over two schedules across Bhoot Palasi and in regions in and around the Kanha National Park, including the district of Balaghat.
Given the showcasing that the film provides to the state of Madhya Pradesh, its flora & fauna as well as to the objectives of boosting tourism in the state, Madhya Pradesh Tourism Board is working closely with the producers of the film to launch a symbiotic marketing and promotional campaign.
Speaking on this one-of-a-kind initiative for the MP Tourism Board, Sheo Shekhar Shukla, Principal Secretary, Madhya Pradesh Tourism Department said, “Right from the time we first heard the story of ‘Sherni’ we knew that it would be a suitable vehicle for us to showcase the beauty and heritage of Madhya Pradesh’s jungles to the world.
MP Tourism has been at the forefront of joining hands with our state’s Forest Department to work on forest conservation and thrilling wildlife tourism experiences.
I am delighted that ‘Sherni’ will now not only put our state’s beauty for the world to see but will also draw attention to various unique initiatives like wellness tourism, tribal art & culture, handicrafts and the friendliness of MP’s
people."
MP Tourism is excited to partner with a powerhouse talent like Vidya Balan and creators like Amit Masurkar, T-Series and Abundantia Entertainment to further our objectives to boosting tourism in our state. Look no further than MP for the experience of a lifetime, he added.