On Safer Internet Day 2022, Meta reaffirmed its commitment to safety by highlighting a slew of initiatives that will help women in India be safer online. These initiatives will equip women with tools and resources, in their native languages including in Hindi, to better navigate online world.
Understanding that women face a disproportionate amount of abuse online, the initiatives from Meta will include a new Women's Safety Hub and a campaign called 'Safe Stree'. Madhu Singh Sirohi, Head of Policy Programs and Outreach, India at Meta, contextualizes these initiatives saying, "The safety and wellbeing of our community on Facebook and Instagram is a priority, and we're continuously investing in it. We've launched a Women's Safety Hub and a campaign, 'Safe Stree on Instagram', in that pursuit and are making it available in regional languages, like in Hindi, for it to benefit all of India."
Women's Safety Hub: The portal contains video-on-demand safety trainings and allows visitors to register for live safety training. This will enable more female users in India to access information about tools and resources that can help them make the most of their social media experience. It was launched in Hindi along with 11 other Indian languages, ensuring millions of women
Safe Stree on Instagram: This is an initiative by Instagram, with partners like Yuvaa, a youth media and insights company and Pink Legal, a platform to understand women's rights and laws, to challenge gender stereotypes and create a safer and kinder online space for women. The campaign unfolded in two parts - first, asix part training program for creators on ways to build more inclusive spaces online, and second, a content series on Reels, highlighting safety features available for women on Instagram, made by a diverse set of 6 women creators in their own native languages.