Amedia meet was organised on the theme of Poshan Abhiyan by UNICEF, Department of Woman and Child Development and Bansal News in Bhopal. As many as 70 TV journalists from 25 districts of Madhya Pradesh participated in the same. The aim was to orient them on the key issues, provide them with key messages of Poshan Abiyan.
Member of Parliament Alok Sanjar while addressing the meet said that it is important to engage all media, community members in movement to say no to child malnutrition. JN Kansotia, Principal Secretary, Woman and Child Development, Government of Madhya Pradesh, emphasized on significance of different component of sanitation along with malnutrition as it plays a vital role to prevent disease especially among children. He said engagement with media is crucial in Poshan Abhiyan and it helps in reaching out with key messages for children.
Michael Juma, Chief UNICEF, Madhya Pradesh, said that you as media have power to reach out to people and you can support for reaching out to communities with messages and also help build accountability in the system. He further said that we need to focus on 1000 days in child’s life. Sharad Dwivedi, Group Editor of Bansal News, thanked UNICEF for organizing the programme and said, “We as media can play a positive role in bringing out stories which are of human interest. He said that we as media house will support Poshan Abhiyan and see how we can play positive role in reaching out to communities.
Anil Gulati, Communication Specialist, UNICEF, Madhya Pradesh spoke on the partnerships for Poshan Abhiyan and how with support of media we can reach out with lifesaving messages for children. He also briefed on the twitter hashtags of #PoshanAbhiyan, #SahiPoshanDeshRoshan and #PoshanMaah, for the campaign. Dr Sameer Pawar, Nutrition Specialist, UNICEF, Madhya Pradesh made presentation on the Poshan Abhiyan, role of nutrtion in children. Dr Ashok Bhargav Commissioner Women and Child Development, Sanjay Singh, Communication for Development Specialist, UNICEF, Pushpa Awasthy Nutrition Officer, UNICEF was also present at the meet.